Chanel's Headquarters is in Paris, Franch. It was founded in 1909. When Alsin Wertheimer took over in 1974, he moved Chanel's offices to the New York City in 1987. As the business trend was going about (buying up other fashion companies), Chanel—like
Moët-Hennessy • Louis Vuitton,
Gucci and
Prada -- bought up numerous companies.The House acquired
Les Broderies Lemarié (a feather and flower craftshouse which provided embroidery for the haute couture industry),
A. Michael et Cie, and
Lesage.
[5] Chanel was also rumored to also buy the company
Massaro. By 1996, Chanel bought gunmaker
Holland & Holland. In 2001,
Bell & Ross was purchased (a watchmaker). The same year, Chanel boutiques offering only selections of accessories were opened in the United States. Despite merger rumors, Chanel continued to expand in the United States and by December 2002, it operated 25 U.S. boutiques. 2003 saw such an immense popularity of Chanel haute couture that the company founded a second shop on rue Cambon. Continuing an influence in the Asian market, the House of Chanel opened a new 2,400 square feet (220 m
2) boutique in
Hong Kong and paid nearly $50 million USD for a building in
Ginza, Tokyo. As we see, Chanel continues its steps to expand its global vision, in the future, we can see a lot of Chanel boutiques over the world.
