Ethics refers to the moral principles or value that generally govern the conduct of an individual or a group. Thus, morals can be considered a foundation of ethical behavior. Ethical behavior is one of the elements of a company's success. From 1909 to now, Chanel has been operating for about 100 years. It is still a famous fashionable company in the world, not only because of its products' novelty design, but also consider of the quality. As what Chanel marketer Jean Hoehn said, "We introduce a new fragrance every 10 years, not every three minutes like many competitors. We don't confuse the consumer. With Chanel, people know what to expect. And they keep coming back to us, at all ages, as they enter and leave the market." After reading many customer reviews, almost all of them give the Chanel perfume five stars. Almost all the Chanel's products satisfy the custimer. Now, Chanel is currently dealing with illega use of the double-C logotype on cheaper goods, especially counterfeit handbags and they have stated that it is a top priority of theirs to top the sale of counterfeit products.
Chanel operates over 200 Chanel boutiques worldwide. It supports a lot of job opportunities to the world wide; helps the society deal with the high unemployment problem. And it it going to open more. This activity can consider as its social responsibility is doing well.
The things you describe in this post are really what Chanel is supposed to do and not really related to ethics or social/corporate responsibility.
ReplyDelete