The market competition is cruel, any brand or product to in the intense market based on even do very well, must have oneself of place, especially in the product. It means like every person should stand on his or her own two feet. Almost 90 years passes, Chanel Perfume is still popular today. I think because it has a very distinctive, conform to the market demand, and it is hard for competitors to copy. Chanel NO.5 in this respect played very prominent. If someone has ever uesd Chanel NO.5, she should remember its scent since it is such stronger. Almost all the Chanel perfume became famous for its overdose in synthetic perfumery raw materials. While other high-end brand of perfume is in pursuit of real onto the fragrance of flowers, chanel perfume opposite, not trying to recreat the fragrance of flowers and make fragrance become beautiful ornate, magic, attractive, thus easily hit the target consumers shopping and enjoyment of psychology.
Advertising is the brand image and promoting sales of improtant carrier. Chanel has had many high-profile celebrities as spokesmodels. Chanel perfume advertising is alway very attractive. Terminal sales is brand, product and all the efforts to convert the value of the final hurdle, good terminal building helps product exhibition and sales. Chanel likes to set up its shoppes in high-grade department store, five-start hotel,etc.
As the marketing environment changing, Chanel sets its foot into the Asuan market. Such as the House of Chanel opened a new 2,400 square feet boutigue in Hong Kong and paid nearly $50 million USD for a building in Ginza, Tokyo.
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